Case Study - Brand Identity - Vital Ladies Club

Vital Ladies Club

by Anh

Project type:Brand Identity
Project price:$359.1
Designs received/ordered:3/3
Country:Germany

Vital Ladies Club is a boutique sports club (100m2) situated in an small town close to Hamburg. Women only. Age 30-65. Main motivation is weight loss to feel more attractive. But average, real-life women, not models. Not really keen on sports at all,... but they have decided that it needs to be done. They want to do something for themselves. Increase fitness-level with moderate training. Best-agers want to stay healthy. Some want to get rid of back-pains. Motivation is more on well-being (vitality) than on sports. We train them in a personal, family-like environment, they can be at ease, don't need to worry about how you look or that they have never done sports before. Not a fight-club/high-power-gym. A hope for the mums and working women with kidds for a healthier, slightly better looking - more vital - body. Our customers dare to start caring about themselves. Design should be happy, uplifting, easy, positive, female (not girly) Read more

"Captured the spirit of my briefing and turned it into the perfect logo design"

- Jan

Selection of designs created for Vital Ladies Club

Winner, Anh

By, jefferson

By, Broodmethod

Vital Ladies Club stats & timing

3 Designs

1 Finalists

1 Winner

Start

Project started

Day 2

First design uploaded

Day 1

All files received

Day 1

First finalist selected

Day 9

Finalist stage started

Day 14

Winner selected

Day 15

Final files received

Received designs from 3 designers

from: Brazil, Australia, Vietnam

Brand DNA

Traditional

Modern

Value

Premium

Bold

Refined

Detailed

Clean

Handcrafted

Minimalist

Serious

Playful

Fit in the category

Stand out from the crowd

Target audience

Youthful

Mature

Feminine

Masculine

Low income

High income

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